Saturday, April 21, 2012

Site Analysis

The subject property is at 2820 Central Drive in Bedford, Texas. The property sits on the Southeast corner of two main streets, Harwood Road and Central Drive.


Size and Configuration:

The building itself is 2,898 square feet and sits on the Southeast corner of the 26,136 square foot lot. The opposing Northwest corner of the site holds the largest green space on the site. There are also small strips of grass and landscaping running partially behind the building and along the streets. There is storefront parking marked along the North and West sides of the building, however, the site is predominately paved and could also be striped and configured as a parking lot. The building formally was home to a 7-Eleven gas station and convenience store leading to the assumption that the interior is largely an open slate.


Franchise information available on the website for Dairy Queen, a competitor, states, "The typical DQ Grill & Chill® restaurant is a freestanding facility between 1,886 and 2,612 square feet, depending on the building option that you select. Land can be purchased or leased, and the average site requires between 20,952 and 29,670 square feet , depending upon site conditions and building size. " Braum's stores can be expected to have similar requirements and the subject property does meet these standards.


Accessibility and Visibility:

The site has two driveway entrances, one on each cross street; both are easily accessible by right-turn. Central also has a left turn lane that provides access to that entrance from the North. Access from the East requires a U-turn.  The Southern and Eastern (or the two non-street facing) sides of the building face the Bedford Meadows shopping center and a Chase bank – there is no shared parking lot access between the site and these businesses.  Visibility is high from all approaching directions. The Northwest corner is practically the only green space on the site and is ideal for driver-eyelevel signage, which is common in the area, or a much taller pylon sign. According to data provided by the seller the traffic counts in 2010 on Harwood Road and Central Drive was 17,740 and 15,890 vehicles per day respectively.


Usage – Site and Surrounding:

The site is now vacant; it last housed a 7-Eleven gas station and convenience store. Sales material suggests restaurant, retail or medical uses. Neighboring businesses include Chase bank, Kwik-Kar automotive service center, CVS Pharmacy, Conoco gas station, Kroger grocery store, Big Lots retail store, and many other small retail and dining establishments. No other ice cream shops are in the immediate area. The site is also surrounded by various residential developments from affordable apartments to luxury single family dwellings.


Photos and Promotional Material:








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