Monday, May 7, 2012

Site Analysis – Part Two

The following site information comes from the Dairy Queen website in the information provided for potential franchisees.

General Criteria for a DQ Grill & Chill Restaurant Site:


DQ Grill & Chill Core 46 Model Building

Minimum Lot Size:
20,952 Square Feet with 105' Frontage
Building Size:
1,886 Square Feet
Parking:
Minimum of 30 Parking Spaces
Traffic Count Minimum:
20,000 Daily Average
Employees:
5,000 (3 minute drive-time)
Median Household Income:
Minimum of $35,000
DQ Grill & Chill® Image:
Logos, building design and materials allowed
Drive-Thru:
Site can acquire drive-thru zoning approval

The selected site has a 2,898 square foot building sitting on the Southeast corner of the 26,136 square foot lot. The project site substantially fits the standard site criteria listed above. The site also meets the following “other factors considered” for site selection listed on the DQ website.

  • Traffic for all critical day parts (lunch, afternoon treat, dinner, evening treat)

  • Corner locations or locations with great visibility and easy ingress/egress

  • Close proximity to traffic generators and retail 

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