Market Analysis

The subject property is in Bedford, Texas. According to the city, 97% of its land area is developed. This creates a “build-out scenario” where maximum development has been reached and new development will focus on improvements and redevelopment of existing land use.

Demographics:

The total population in Bedford is just shy of 50,000. The following graphics, from city-data.com, show a few relevant statistics and are representative of the market around the subject property.

The city is considered a bedroom community in that approximately 50% of the population works outside the city. The Comprehensive Land Use Plan Survey states “the nonresidential land uses located in the City of Bedford provide a significant work force base located within the city limits.” It also notes that the North Central Texas Council of Governments “estimates the work force available to support commerce and industry to be approximately 25,594 persons.” This all means that while half of the people leave the city for work, other people are coming into the city to work. The subject property lies at the intersection of two major arterial roads, Harwood Road and Central Drive. The capture rate at this location is expected to be significant. The following thoroughfare map shows traffic flows in the city and around the subject property.

Competition:

The Goggle Map below is centered on the subject property, indicated by a purple marker, and displays the results yielded from a search for "ice cream" in the area – note that some of these establishments, like Bedford Snoball (indicated by marker “D”), are not pure competitors in the market because the products differ (shaved ice v. ice cream and grill). Bedford Snoball is also only open in warmer months, whereas, a Braum’s store is open year-round. There are two other Braum’s stores serving the area (markers “G” and “C”); both are about five miles (to the Southeast or to the Northwest) from the subject property and each takes approximately ten minutes to reach by car. The close proximity to existing locations is the only barrier to entering this market. Braum's does not franchise - all locations are owned and operated by the Braum family. This corporate policy bodes in favor of the subject site because all locations are corporate-run stores therefore there are no franchise protection restrictions to contend with. 

Possible competition as shown on the map:

“A” – Rita’s Frozen Ice and Custard

“B” – Baskin-Robbins

“E” – Yogurt Story