Project Selection:
As discussed in class, development can take place by finding
a site to fit a purpose or, vice versa, finding a purpose to fit the site. In
this case I did the latter and selected a vacant property located near my home.
I asked myself, “if this were my property what would I want to do with it?”
After agonizing over the answer (too many options) I realized I’m in a unique position to pick a
purpose in that I live in the area. So I changed my point of view from
developer to citizen – “what do I WANT to be there?” Then the answers came
fairly easy and I narrowed it to, "I want an ice cream shop." At the present time, when we want ice cream we have
to drive a distance that prohibits us from bringing the ice cream back home to
enjoy. That being decided, I consider the site too large to support a simple ice
cream shop so my mind turned to Braum’s Ice Cream and Dairy Stores. In addition
to a large selection of ice products, Braum’s stores also serve a basic grill
menu including hamburgers and chicken sandwiches. Braum’s can also answer to a
niche here of people that prefer a small market environment over the big box grocer
across the street. The existing building
should be demolished and new construction take place to make room for a
drive-thru service lane around the back of the building.
So, is it feasible to put a Braum's Ice Cream and Dairy Store at this location? Let's find out...
So, is it feasible to put a Braum's Ice Cream and Dairy Store at this location? Let's find out...
Company Description:
"Ice cream means cold cash for Braum's. W. H. Braum operates a chain of about 280 Braum's Ice Cream and Dairy Stores in Oklahoma, Texas, and a handful of other states. Popular for its ice cream and other frozen treats, the chain also serves breakfast items, sandwiches, and salads. In addition, the stores sell grocery items such as milk, cheese, and other dairy products, along with baked goods. The family-owned company has more than 10,000 dairy cows and grows its own cattle feed. Family patriarch Henry Braum started the business in 1933, opening a chain of Peter Pan ice cream stores in Kansas during the 1950s. His son Bill later took over the business, sold the stores, and started his own retail chain in 1968."
Vision Photos:
Selected Location
Existing Braum's Location in Euless, Texas
This is a good presentation. I really like your introductory paragraphs that tell the investor (and amateurs like me) what exactly the investment is. I believe a conclusion summary after the financial analysis would be helpful.
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